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-Success

 

Company: Post Denmark
Founded: 1624
Industry: Postal Service

Noteworthy:Everyday, Post Denmark's employees collect and sort a total of approx. 11 million items of mail for delivery among 5.2 million customers distributed on 2.6 million households.

Post Denmark wanted to collect delivery data from its 15,000 postal employees to help it improve business operations. The company needed a flexible, reliable, and economical mobile information solution.

The Challenge:

Post Denmark wanted to improve its tracking performance and enhance operations with comprehensive customer, delivery and employee data. To achieve this goal, the mobile workforce containing 15.000 postmen/postwomen were to be equipped with smartphones that could send and receive data in real-time and reliably. The messaging middleware which would realize these requirements had to be scalable, high available, standards-based and run on different target devices ranging from rugged handhelds to scanners and smartphones.

The Solution:

Having realized that the business would benefit significantly from applications that are running on mobile workforce's target devices and communicating with the enterprise back end systems, Post Denmark decided to have smartphones, which are much more cost effective then rugged handhelds, as target devices for 15000 mobile employees. The next step was finding a standards based messaging solution that gurantees QoS even over unreliable mobile networks and runs on many different devices which would unify the messaging systems used throughout the company. At this point, Softwired stepped in with its leading mobile middleware solution iBus//Mobile middleware. .NET CF client libraries of iBus//Mobile were used by Post Denmark to develop business applications based on WJMS messaging and enabled them to focus on the application level. On the server part a cluster of iBus//Mobile Gateways were deployed which fulfilled the scalability and high-availability requirements.

In a nutshell, iBus//Mobile provided the messaging backbone between the JEE application servers and the target devices including smartphones, handhelds and scanners. Here are some important feature aspects of the product that were critical to its selection for this project:

  • iBus//Mobile can run on any mobile OS and thus provides means to unify messaging components throughout a company.
  • iBus//Mobile provides guranteed message delivery over fragile mobile networks including GPRS,WLAN.
  • iBus//Mobile can be connected to any JMS compliant backend including JBOSS, BEA WEBLOGIC, SAP.
  • iBus//Mobile provides programming interfaces based on JMS - defacto enterprise messaging standard - which results in reduced application development time and costs.

-Success

 

Capturing the excitement and intense bidding action of the real Auction house!

Company: eBay
Founded: September 1995
Industry: Online Auctions

Noteworthy: Approximately 60 Mio. registered users, over $15 billion worth of goods traded online in 2004

The World's largest online auction house recently launched a new service: recreating the atmosphere of a real-life auction floor, only online. Real-time bidding, absentee bidding, taking part in actual auctions as they happen - a true merging of the virtual and real auction experiences!

The Challenge:

To capture the excitement and support the intense bidding action of the real environment. Providing the high-volume, time-critical messaging infrastructure required, the solution would need to ensure that all participants in the online auction and the staff present on the actual auction floor itself always see the latest bid information and to keep the system running, no matter what!

The Solution:

eBay's approach to the problem was to implement a cluster of special dedicated web server machines to send and receive bid and confirmation information between the data center and all registered online auction participants (via Java applets running within the web browsers of the participants). At the same time, bids are sent to an Auctioneer applet, being monitored by an official on the auction floor to alert of bids made, their confirmations being received in return.

Architecture:

Employed within the eBay data center itself, iBus//MessageBus provides the messaging backbone between the clustered Sun Enterprise 450 web servers and Auction Manager machines. Two important feature aspects of the product were critical to its selection for this project:

  • IP Multicast is used to ensure that all participants in the auction are constantly up-to-date with the latest highest bid and that bids are distributed instantly to the real-life auction house for registration. No bid can afford to be missed.
  • The unique group coordination features of iBus//MessageBus are used to provide fail-safe high-availability between the primary and backup Auction Manager servers, distributing bid and confirmation information reliably to all connected servers within the cluster and ensuring a level of high availability one would expect from an online real time auction system.

More details: www.ebayliveauctions.com



-Success

 

Success Story Shorts

To read about the featured story and more, follow the links below to our success story shorts:

These documents show examples of how Softwired customers and partners are deploying iBus technology to meet their business needs, outlining the challenges faced and the benefits they enjoyed.

Click on the links below to find out more!

iBus//MessageBus [pdf 94kb]

iBus//MessageServer [pdf 92kb]

iBus//Mobile [pdf 88kb]